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Friday, January 14, 2011

RARE PRE-WAR TAGALOG MOVIE FLYERS # 3: "MALAMBOT NA BATO" (1936)

"Malambot na Bato" (1936)
Filippine Films Production

Release Date: December 17, 1936/ Fox Theater
Director Fermin Barva
Cast
Norma Del Rosario, Cecilio Joaquin, Gregorio Ticman, Juanita Angeles, Ester Tabuena, Artemio Tabuena

"Movie flyers have been used by theater owners as promotional ads to drum up business for movies. They would print them up from materials provided by the studio, adding information on local screening times and locations. Although they were cheaply produced, many of the flyers were quite nicely designed and are now considered highly collectibles. In many cases the original films have been lost, making the surviving flyers the only visual record of numerous movies."

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